Nissan has created a concept car for a segment of the population who care very little about cars.
It’s called the “Teatro for Dayz.” The oddly-named concept will make its world debut later this month at the 2015 Tokyo Motor Show.
According to Nissan, the concept is designed for a generation of young people who are just approaching the age of driving.
Nissan labels them “share natives.”
“The generation now getting their first driver’s licenses has always been connected through digital devices, email, social media and so forth,” Nissan product planning manager Hidemi Sasaki said in a statement.
“What share natives want from cars is not the joy of driving or their own private space, but a better way to connect with friends and share experiences.”
According to Nissan executive design director Satoshi Tai, traditional automotive values are actually a turnoff for the Teatro’s target market because they “call to mind old-fashioned technology that bears little relevance to their lives.”
So Nissan has thrown out the traditional values used to sell cars, such as power and quality. Instead, the company has focused on creating an environment that’s totally conducive to a connected social media experience.
The exterior design of the Teatro is fairly conventional and doesn’t departure from that of a traditional minicar.
The interior is another story.
Nissan has kept traditional automotive gadgetry to a minimum, but has gone all out with the car’s infotainment tech.
At the driver’s whim, the whole interior can be transformed into a massive moving display screen.
“The interior can be visually altered according to one’s mood, for playing games, and in the blink of an eye to surprise friends,” Tai explained in the statement.
“What Teatro for Dayz is, how it’s used, and what it could become are all up to the share native’s imagination.”
The 2015 Tokyo Motor Show will run from October 30 — November 8.
Stay tuned for more cars set to debut at the show.