Nissan just debuted its first major EV since the Leaf took the world by storm in 2010, and it may be a game-changer for the struggling brand

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Nissan Ariya. Nissan
  • Nissan unveiled its first all-electric crossover, the Ariya, during an online event on Wednesday.
  • It’s the first major EV debut from the brand since it launched the Leaf all the way back in 2010.
  • According to Nissan, it will have up to 300 miles of range, two battery options, and an all-wheel-drive version.
  • The Ariya will go on sale in the US in late 2021 with a starting price around $US40,000.
  • Visit Business Insider’s homepage for more stories.

Nissan just unveiled its first all-new electric vehicle in close to a decade, and it’s set to put the brand on the map in the growing electric-SUV space.

The Ariya – which Nissan showed off through an online event on Wednesday – is the brand’s debut electric crossover, and its first major EV debut since the Leaf in 2010. At a starting price point of roughly $US40,000, the Ariya will compete most closely with the electric versions of the Hyundai Kona and Kia Niro when it hits dealerships late next year.

Nissan said the Ariya’s introduction marks a “key milestone” in its plan to develop “Nissan’s reputation for innovation, craftsmanship, customer focus, and quality.” That four-year plan is also intended to help it achieve “sustainable growth, financial stability and profitability by the end of fiscal-year 2023.” The debut comes as Nissan is struggling in the face of declining sales and earnings that began long before the coronavirus pandemic hit.

But the new EV – which Nissan says will have up to 300 miles of range, two battery options, advanced driver-assistance tech, and a dual-motor version – may turn that around.

Keep scrolling to take a closer look at the Nissan Ariya.


Nissan just held its first major EV debut in nearly a decade, and it’s a sleek entrant to the growing field of electric SUVs.

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Nissan Ariya. Nissan

The Ariya — which launched virtually on Wednesday — is Nissan’s debut all-electric crossover and will join the Leaf EV in its lineup.

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Nissan Ariya. Nissan

Nissan was early to the EV market, rolling out the first-generation Leaf all the way back in 2010.

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The Leaf has been a big seller for Nissan and got total overhaul for 2018, but still, the company finds itself playing catch-up amid the rising wave of electric SUVs hitting in recent years.

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The Leaf hit the scene back when it was understood that electric and hybrid cars had to differentiate themselves from the pack with “futuristic” and unusual designs.

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Nissan Ariya. Nissan

It was launched before the Tesla Model S proved to manufacturers and consumers that EVs can be cool.

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But now the somewhat-outdated hatchback has a slick big sibling to compete with the likes of the Hyundai Kona and Kia Niro EV, and possibly more upscale SUV offerings like the Audi e-Tron and Tesla Model Y.

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Nissan Ariya. Nissan

Nissan estimates the Ariya’s range at approximately 300 miles, which is impressive. But that figure hasn’t been confirmed by the US Environmental Protection Agency.

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Nissan Ariya. Nissan

The Leaf, for its part, gets an EPA-estimated range of 226 miles in its longest-range configuration.

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Nissan Ariya. Nissan

The company hasn’t yet specified how long the Ariya takes to charge, but did say there will be two battery options to choose from: a 63-kWh pack and a longer-range, 87-kWh unit.

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Nissan Ariya. Nissan

Plus, in a huge step forward from the Leaf, the Ariya will have options for front-wheel drive or a dual-motor all-wheel-drive setup, puzzlingly named “e-4ORCE.”

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Nissan Ariya. Nissan

Depending on the configuration chosen, the Ariya will make between 215 and 389 horsepower, along with 221 to 443 pound-feet of torque, Nissan says.

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Like the Leaf, the Ariya benefits from Nissan’s “e-Pedal” system, which lets drivers accelerate, decelerate, and stop all with one pedal.

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Nissan Ariya. Nissan

Nissan has also equipped the Ariya with its latest driver-assist feature, ProPilot 2.0.

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Nissan Ariya. Nissan

The first version of the system could keep drivers in their lane and had adaptive cruise control.

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Nissan Ariya. Nissan

According to Nissan, the 2.0 version allows drivers to take their hands off the wheel under certain conditions, and assists with lane changes and passing.

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Nissan Ariya. Nissan

And all that tech comes wrapped up in a sleek and stylish package that’s especially attractive in this rose-gold paint job.

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Nissan Ariya. Nissan

Inside, the Ariya sports a minimalist look …

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Nissan Ariya. Nissan

… complete with a smooth, sparse dash …

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Nissan Ariya. Nissan

… and a row of haptic buttons.

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Nissan Ariya. Nissan

The Ariya sports two 12.3-inch displays and will receive over-the-air firmware updates.

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Nissan Ariya. Nissan

It’s set to hit US dealerships in late 2021, with a starting price of roughly $US40,000.

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Nissan Ariya. Nissan