By M.H. Williams
The Pokemon Company, who handles the entire Pokemon franchise, is not completely owned by Nintendo despite what some may think. Nintendo only holds a 32 per cent stake in the company. So when Pokemon Say Tap? BW was revealed for Android and iOS earlier this week, consumers shouldn’t take that as an indicator that Nintendo is ready to make games for smartphones.
According to Bloomberg, the company has reiterated its strategy to only make games for its own hardware platforms. Nintendo spokesman Yasuhiro Minagawa said that the strategy “hasn’t changed and won’t change.”
Sadly, investors are hoping that Nintendo will try a shift: the stock price of the company rose at the mere thought of the idea, falling once Nintendo provided clarification.
“The share movement showed how much investors are hoping for Nintendo to change its strategy,” said Mitsuo Shimizu, an analyst at Tokyo-based Cosmo Securities Co. “Nintendo should consider developing games for smartphones or players that can also act as mobile phones, as it suits the lifestyles of many people.”