This is good for Nintendo.
And in early trading in Tokyo on Monday, shares of Nintendo went absolutely parabolic, rising as much as 23%. Shares of Nintendo rose about 10% on Friday.
According to Bloomberg’s David Ingles in Hong Kong, this is the best one-day move for the stock since 1983.
Pokémon Go is a new app from Nintendo that uses your phone’s GPS to create a augmented reality world you traverse to catch Pokémon.
This has lead to weird things happening to people in the real world trying to catch characters in a fake one.