Nike reveals how it plans to reinvent your cold weather wardrobe

Nike Thermo Event 9/1/15

As the athletic apparel sector gets increasingly popular, Nike continues to dominate the market.

At an event called Heat Rises in New York, Nike premiered a new kind of workout gear called Therma-Sphere Max that is designed for cold temperatures.

“When an athlete trains in cold temperatures without appropriate apparel, the body strives harder to maintain thermal balance, which impairs performance,” Barry Spiering, a Nike researcher, said in a release.”

On October 1, Nike will debut a brand new form of dynamic training attire called AeroReact, which is responsive in that it cools you down, based on your own body temperature.

We were able to take a look at Nike’s latest innovations.

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[slide
permalink=”/#we-went-to-nikes-exclusive-manhattan-event-heat-rises-where-the-brand-launched-the-new-gear-1″
title=”We went to Nike’s exclusive Manhattan event, Heat Rises, where the brand launched the new gear.”
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image=”http://static.businessinsider.com/image/55e60dc1bd86ef1c008b75f9″
source=”Jack Sommer/Business Insider”
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[slide
permalink=”/#nike-outlined-the-specifics-of-why-it-chose-to-focus-on-thermoregulation-to-permit-athletes-to-have-optimal-performance-what-we-want-to-do-is-make-apparel-that-allows-you-to-go-outside-365-days-a-year-and-really-empower-you-to-defy-the-elements-barry-spiering-nike-sports-research-labs-director-of-applied-apparel-research-told-business-insider-2″
title=”Nike outlined the specifics of why it chose to focus on thermoregulation: to permit athletes to have optimal performance. ‘What we want to do is make apparel that allows you to go outside 365 (days a year, and) really empower you to defy the elements,’ Barry Spiering, Nike Sports Research Lab’s director of applied apparel research told Business Insider.”
content=””
image=”http://static.businessinsider.com/image/55e60b5aeab8ea687d4bfd05″
source=”Jack Sommer/Business Insider”
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[slide
permalink=”/#nikes-research-lab-works-with-elite-athletes-in-high-tech-thermal-regulated-spaces-to-determine-exactly-how-athletes-bodys-work-when-theyre-exercising-nike-considers-everyone-with-a-body-an-athlete-though–its-not-just-about-the-top-tier-folks-3″
title=”Nike’s research lab works with elite athletes in high tech thermal-regulated spaces to determine exactly how athlete’s body’s work when they’re exercising. Nike considers everyone with a body an athlete, though — it’s not just about the top tier folks.”
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image=”http://static.businessinsider.com/image/55e60eb7bd86ef14008b7675″
source=”Jack Sommer/Business Insider”
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[slide
permalink=”/#nike-had-people-try-out-the-thermo-sphere-max-gear-to-see-how-it-worked-that-room-those-people-are-in-its-32-degrees-it-definitely-keeps-you-insulated-4″
title=”Nike had people try out the Thermo-Sphere Max gear to see how it worked. That room those people are in? It’s 32 degrees! (It definitely keeps you insulated.)”
content=””
image=”http://static.businessinsider.com/image/55e60dd2bd86ef10008b769f”
source=”Jack Sommer/Business Insider”
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[slide
permalink=”/#spiering-explained-how-when-youre-running-and-its-cold-outside-it-takes-awhile-to-warm-up-but-with-this-technologically-adept-attire-athletes-can-focus-on-performance-rather-than-trying-to-stay-warm-5″
title=”Spiering explained how when you’re running and it’s cold outside, it takes a while to warm up. But with this technologically adept attire, athletes ‘can focus on performance,’ rather than trying to stay warm.”
content=””
image=”http://static.businessinsider.com/image/55e60dafbd86ef19008b75ed”
source=”Jack Sommer/Business Insider”
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]
[slide
permalink=”/#nike-goes-so-far-during-its-research-process-to-utilize-a-mannequin-named-hal-that-sweats-but-he-doesnt-smell-in-regulated-temperatures-to-test-apparel-6″
title=”Nike goes so far during its research process to utilise a mannequin named Hal that sweats (but he doesn’t smell) in regulated temperatures to test apparel.”
content=””
image=”http://static.businessinsider.com/image/55e60de1bd86ef16008b768f”
source=”Jack Sommer/Business Insider”
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credit_href=””
]
[slide
permalink=”/#it-took-years-of-research-to-design-this-product-7″
title=”It took years of research to design this product.”
content=””
image=”http://static.businessinsider.com/image/55e6113b9dd7cc11008b7785″
source=”Jack Sommer/Business Insider”
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[slide
permalink=”/#aeroreact-the-pullover-pictured-below-was-a-product-that-was-three-years-in-the-making-the-fabric-adapts-to-the-runners-temperature-as-her-body-heats-up-thereby-eliminating-the-need-for-layers-it-reacts-moisture-vapor-on-the-body-to-know-when-a-body-needs-to-truly-cool-the-body-down-during-a-run-8″
title=”AeroReact (the pullover pictured below) was a product that was three years in the making. The fabric adapts to the runner’s temperature as her body heats up, thereby eliminating the need for layers. It reacts moisture vapour on the body to know when a body needs to truly cool the body down during a run.”
content=””
image=”http://static.businessinsider.com/image/55e60e69bd86ef17008b767a”
source=”Jack Sommer/Business Insider”
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credit_href=””
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[slide
permalink=”/#the-adaptive-apparel-works-best-in-the-sweet-spot-of-40-to-60-degrees-peter-harrison-innovation-project-director-of-nikes-explore-team-apparel-said-to-business-insider-he-also-said-how-when-you-wash-the-material-it-becomes-40-more-breathable-this-isnt-true-for-other-sportswear-which-can-easily-deteriorate-after-washing-9″
title=”The adaptive apparel works best in the ‘sweet spot’ of 40 to 60 degrees, Peter Harrison, innovation project director of Nike’s explore team apparel, said to Business Insider. He also said how when you wash the material, it becomes 40% more breathable. This isn’t true for other sportswear, which can easily deteriorate after washing.”
content=””
image=”http://static.businessinsider.com/image/55e6114dbd86ef12008b7698″
source=”Jack Sommer/Business Insider”
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]
[slide
permalink=”/#harrison-described-how-aeroreact-utilizes-active-cooling-meaning-that-it-truly-removes-heat-from-the-body–as-opposed-to-perceived-cooling-which-is-the-sensation-you-get-when-you-touch-something-and-you-feel-cooler-its-truly-responsive-10″
title=”Harrison described how AeroREACT utilises ‘active cooling,’ meaning that it truly removes heat from the body — as opposed to ‘perceived cooling,’ which is the sensation you get when you touch something and you feel cooler. It’s truly responsive.”
content=””
image=”http://static.businessinsider.com/image/55e60df9bd86ef20008b7677″
source=”Jack Sommer/Business Insider”
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credit_href=””
]
[slide
permalink=”/#spiering-talked-about-ashton-eaton-who-wore-a-revolutionary-cooling-hood-nike-has-plenty-of-more-unique-thermoregulated-projects-up-its-sleeves–but-whats-most-important-spiering-said-is-this-kind-of-holy-grail-of-athlete-performance-perception-and-protection-were-always-innovating-he-added-11″
title=”Spiering talked about Ashton Eaton who wore a revolutionary cooling hood. Nike has plenty of more unique thermoregulated projects up its sleeves — but what’s most important, Spiering said, is ‘this kind of holy grail of athlete performance, perception, and protection.’ ‘We’re always innovating,’ he added.”
content=””
image=”http://static.businessinsider.com/image/55e60e09bd86ef21008b7654″
source=”Jack Sommer/Business Insider”
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credit_href=””
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[slide
permalink=”/#while-nike-wont-divulge-specifics-the-brand-is-certainly-getting-ready-to-create-top-tier-apparel-for-the-rio-olympics-but-nikes-nowhere-near-done-with-revolutionizing-athletic-apparel-as-harrison-said-we-dont-see-a-finish-line-12″
title=”While Nike won’t divulge specifics, the brand is certainly getting ready to create top tier apparel for the Rio Olympics. But Nike’s nowhere near done with revolutionising athletic apparel. As Harrison said, ‘we don’t see a finish line.'”
content=””
image=”http://static.businessinsider.com/image/55e60f7dbd86ef1c008b7609″
source=”Jack Sommer/Business Insider”
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credit_href=””
]
[/slideshow]