Uniform reveals are always a great way to get fans excited for the upcoming season, but this year’s uniform reveal by the University of Michigan has revealed something that’s never been seen on a college or professional football field: their uniforms will be manufactered by Nike’s subsidiary, Jordan Brand.
On the surface, this seems a little strange, given that Jordan Brand has always been known as a manufacturer of basketball apparel. That said, it’s actually a good move on the company’s part as a way to broaden their customer base. By delving into the football apparel market, Jordan Brand has begun the process of marketing their products to perhaps the largest sports consumer base in America — football fans.
Here is a look at the uniform:
Of course, the first thing that jumps out is the Jumpman logo, which seems a bit out of place on a football uniform.
Here is the home uniform. Interestingly, while the yellow is technically the same as always, Nike calls it “amarillo,” as opposed to Michigan’s official colour of “maize.”
Even the gloves will have the Jumpman logo.
The players will also be given Jordan shoes, these trainers.
Not only is Jordan Brand making Michigan’s uniforms, they’re also making head coach Jim Harbaugh’s duds that he’ll sport on the sideline next year:
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