Under Armour Wins BCS Apparel Battle, But Nike Is Still Winning The War.

Cam Newton

Last night, millions of viewers watched the Auburn Tigers squeeze out a win over the Oregon Ducks to win the BCS National Championship.  What viewers also saw was a clash between two apparel companies; Nike and Under Armour.

Oregon — with their custom made Nike uniforms, and Nike chairman Phil Knight, their omnipresent benefactor, came up 3 points short to the Under Armour-clad Auburn Tigers led by Heisman winning QB Cam Newton.

Read the full story at Sports Business Digest >

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