Nike's incredible road to becoming the world's dominant sneaker retailer

Nike is the dominant athletic apparel brand in the world, with $US30 billion in annual revenue.

But it wasn’t always that way.

Here’s a look at Nike’s history.

NOW WATCH: 11 little-known facts about Nike

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.