Nike is under fire for offering police officers a 30% discount for a “law enforcement appreciation day.”
The May 13 promotion coincides with National Police Week, and was likely planned months ago, Quartz points out.
But it comes just one month after two nationally publicized shootings — one in South Carolina and one in Oklahoma — in which two black citizens, Walter Scott and Eric Harris, were killed by law enforcement officers.
Critics have called the promotion tone-deaf and now some are calling for a boycott of the sportswear company.
We reached out to Nike for comment.
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