Nike is facing backlash after Zion Williamson's shoe exploded

Lance King/Getty ImagesZion Williamson’s Nike shoe.
  • Nike is facing backlash after Zion Williamson’s shoe exploded during a highly anticipated matchup between Duke and North Carolina on Wednesday.
  • Williamson sat out the rest of the game with a knee injury, and many people blamed Nike for the incident.
  • Nike shares were down 1.4% in premarket trading at 9 a.m. ET on Thursday.

Nike is facing backlash after Duke’s star basketball player Zion Williamson’s shoe exploded in a highly anticipated matchup against North Carolina on Wednesday.

Less than a minute into the game, Williamson’s Nike shoe split open as he attempted to make a cut. Williamson was out the rest of the game with a knee injury.


Read more:
Wild photos show Zion Williamson’s shoe after it exploded and he injured his knee

People on social media were quick to blame Nike for the incident.

https://twitter.com/juancalderon/status/1098461965758984192?ref_src=twsrc^tfw

Others imagined the panic in Nike’s headquarters.

Then there were those who were more interested in how this could affect Nike’s rivals, such as Adidas and Under Armour.

https://twitter.com/coolcam101/status/1098495481737490432?ref_src=twsrc^tfw

A Puma account tweeted, then deleted: “Wouldn’t have happened in the pumas.”

Even restaurant chains had something to say to Nike.

“We are obviously concerned and want to wish Zion a speedy recovery,” Nike said in a statement. “The quality and performance of our products are of utmost importance. While this is an isolated occurrence, we are working to identify the issue.”

Nike shares were down 1.4% in premarket trading at 9 a.m. ET on Thursday.

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