- Nike is facing backlash after Zion Williamson’s shoe exploded during a highly anticipated matchup between Duke and North Carolina on Wednesday.
- Williamson sat out the rest of the game with a knee injury, and many people blamed Nike for the incident.
- Nike shares were down 1.4% in premarket trading at 9 a.m. ET on Thursday.
Nike is facing backlash after Duke’s star basketball player Zion Williamson’s shoe exploded in a highly anticipated matchup against North Carolina on Wednesday.
Less than a minute into the game, Williamson’s Nike shoe split open as he attempted to make a cut. Williamson was out the rest of the game with a knee injury.
People on social media were quick to blame Nike for the incident.
— Jesse (@j_cox81) February 21, 2019
Me returning my Nikes tomorrow after seeing Zion's shoe explode. pic.twitter.com/EnNqjV32Ks
— Juan Calderon (@juancalderon) February 21, 2019
Not Nike’s anymore it Yike’s !!
— juicy j (@therealjuicyj) February 21, 2019
Others imagined the panic in Nike’s headquarters.
Nike HQ right now… pic.twitter.com/avnmonrd56
— Jàckie (@iVisenya) February 21, 2019
Nike headquarters tonight pic.twitter.com/FgRtvr0JTa
— TooTallVol24 (@thecollinsay) February 21, 2019
Nike headquarters pic.twitter.com/wJnRXB7PqK
— Cork Gaines (@CorkGaines) February 21, 2019
Then there were those who were more interested in how this could affect Nike’s rivals, such as Adidas and Under Armour.
— sean frankey (@Seanfrankey) February 21, 2019
— Brandon (@iLikeDanzDaily) February 21, 2019
— max (@maxmclean_) February 21, 2019
A Puma account tweeted, then deleted: “Wouldn’t have happened in the pumas.”
Puma has deleted their tweet. pic.twitter.com/7pPitJ20zP
— Darren Rovell (@darrenrovell) February 21, 2019
Even restaurant chains had something to say to Nike.
Yo @Nike, you guys need a beer?
— Buffalo Wild Wings (@BWWings) February 21, 2019
We'll even pick up the tab on it. Or, if it makes you feel better, we can just split it down the middle.
— Checkers & Rally's (@CheckersRallys) February 21, 2019
“We are obviously concerned and want to wish Zion a speedy recovery,” Nike said in a statement. “The quality and performance of our products are of utmost importance. While this is an isolated occurrence, we are working to identify the issue.”
Nike shares were down 1.4% in premarket trading at 9 a.m. ET on Thursday.
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