Nielsen: 7 of Top 10 Advertisers Cut Spending in 1H07

Nielsen published a report yesterday that concurs with TNS’s recent finding that U.S. ad spend declined the first half of the year.  Online spending was strong–up 23%–but we still question how long this strength can continue if the overall pool of ad dollars shrinks.  (24/7 Wall St points out that this spending decline occurred when the economy was strong, and offers a gruesome forecast for what will happen if we head into a recession.)

Nielsen also adds other striking details:

  • 7 of the top 10 US advertisers cut spending y/y in the first half.
  • Spending in 5 of top 10 categories decreased y/y–automotive the most (10%)
  • GM cut spending 28%
  • TV product placements are growing fast as networks try to save themselves
  • Magazines are holding their own, with revenue up 8% year over year.
  • Newspapers, radio, and B2B magazines are getting killed.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.

Tagged In

advertising sai-us