At IGNITION, Nick Denton revealed that Gawker Media shelled out $12,000 for alleged nude photos of Brett Favre. These photos would then lead to record traffic for Deadspin and prove to be a worthy investment.
“I love paying for information,” Denton said. “In part, because it’s a great investment.”
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Produced By: Kamelia Angelova, William Wei & Anika Anand
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