I canceled cable last year and haven’t looked back since. Although the vast majority of Americans still pay a cable or satellite TV operator a monthly fee to watch their favourite TV shows, a small segment of viewers does throw away its cable boxes and opt for Web-based services like Hulu, Apple‘s iTunes and the streaming videos on Netflix.
According to Eric Kessler, co-president of HBO, the company is not offering the HBO GO service to attract a new audience. Instead, it hopes to extend its relationship with its current audience.
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