The Who will be headlining this year’s Super Bowl halftime show, at no charge to the NFL.
This is typical for Super Bowl halftime entertainment, according to the New York Times. The NFL doesn’t pay appearance fees, but additional perks, possible album sales boosts, and the opportunity for big-time publicity have been enough to attract headliners including Prince, Bruce Springsteen, and the Rolling Stones.
The NFL does pay for expenses and a support staff, which is “more than offset” by an estimated $10 million, three-year sponsorship deal the league has with Bridgestone. T-shirts and hats emblazoned with The Who’s name generate extra revenue, according to the Times.
The Who has not put out an album of new songs in years, but a medley of hits could be a crowd favourite. Performing in front of 100 million viewers might put the British band and their new greatest hits album back on the pop music radar. We’ll have to wait until Sunday to see.
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