The first round of the NFL Draft posted a huge 6.8 overnight rating on ESPN, the highest rating ever for the draft.
A 6.8 rating translates to an average of 7.9 million households throughout the night.
To get a better sense of how big a 6.8 rating, consider this:
- The actual number of people who watched was even higher as the draft was also broadcast on the NFL Network.
- The draft went head-to-head with a Miami Heat playoff game.
- In last year’s NBA playoffs, there were 78 games prior to the Finals. Only one game, game seven of the Eastern Conference Finals (Heat-Pacers), posted a better rating (7.1) than last night’s draft.
- Those 78 games had an average rating of 2.7.
- In last year’s Major League Baseball playoffs, there were 32 games prior to the World Series. The highest-rated game was game six of the American League Championship Series (Red Sox-Tigers) which posted a 5.5 rating.
- Those 32 games averaged a 3.0 rating.
The good news for the other leagues is that the NBA Finals (10.4 average rating over 7 games) and the World Series (9.0 average rating over 6 games) still draw more people to the television than the NFL Draft.
But the gap is narrowing.
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