Next On NBC: "Just Do It"?

One TV niche that remains unaffected by the writer’s strike is the infomercial business: Barry Diller’s Home Shopping Network doesn’t have to worry about going into repeats, and neither does QVC. And the strike certainly isn’t slowing down Guthy-Renker, the mad geniuses behind slightly high-end ads for acne cream, pilates tapes and Dean Martin roasts. So NYT columnist Rob Walker, writing in his Murketing blog, wonders why the networks haven’t reached out to infomercial makers to fill programming holes.

I’ve been wondering why the networks don’t respond to the writer’s strike by simply running high-end infomercials. That is: Just let Nike or whoever buy an hour of prime time, and let them do what they want. Probably they’d go all out, and win an Emmy.

I’m not endorsing this. And I would personally find it depressing. I would find it depressing as an entertainment consumer, and as a professional writer who worries about the future of the market for writing. But that’s probably part of why I’m surprised it hasn’t happened. Murketing

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at

Tagged In

sai-us strike tv wga