But that doesn’t mean Apple is actually opening an Apple Store at the location. Wha?
The Observer explains: Apple signed a lease for the location a year ago which requires the company to build something there. But the contract also allows it to sublease the space. Apple has gone ahead and applied for a NYC building permit, but in theory, that just means that Steve Jobs is now in the retail development business. But given the crowds we continue to see at his existing NYC stores, we think it’s a decent bet he may end up using the building for himself
NOW WATCH: Tech Insider videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.