Guess Which Big Name Weekly Magazine Lost Ad Pages In The First Half Of 2011?

New York Mag

Good news for weekly magazines: advertisers are buying.

As reported by WWD on Tuesday, a number of weeklies have gained advertising pages for the first half of the year (although they are still down overall).

The winners:

  • The Week: 369 ad pages (up 20%)
  • Bloomberg BusinessWeek: 666 ad pages (up 16%)
  • TIME: 667 ad pages (up 8%)
  • New York Magazine: 1,242 ad pages (up 6%)
  • The New Yorker: 533 ad pages (up 5%)

One magazine continues to struggle, however. WWD points out that Newsweek‘s ad pages are down 27% (to 319 pages).

Though the magazine’s decline came to an end (for July at least), its latest Princess Di cover seems to have made some advertisers uneasy.

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.