The latest issue of Newsweek has a colourful take on Donald Trump’s presidential campaign.
The Republican real-estate magnate has had no shortage of inflated or controversial statements on the trail, and Newsweek featured several of them on its cover:
The cover story itself addressed Trump’s improvisational style, which was described by The New York Times on Thursday as “post-policy.” The famous real-estate developer has spent the vast majority of his candidacy promising to “make America great again,” but comparatively little time explaining how, exactly, he would do that.
“Trump’s style is not calculated, but he understands — and always has — that his brand is all about the bombast,” Newsweek’s Bill Powell wrote.
Powell recalled reporting on another Trump cover story years ago:
One of the things I learned while reporting that cover story so long ago — and in dealing with him off and on over the years since then — is that a lot of what he says and does, he does with a subtle wink. It’s as if to say, “Look, I know that maybe you don’t think that ‘The Art of the Deal’ is one of the greatest business books ever written, or that this golf course I own or that hotel I just put my name on is the best in the world. But I say it anyway, because that’s just who I am, and it’s how I talk. And why should I change? Is it not working?”
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