Newspaper Runs Huge Gun Ad Next To Newtown Shooting Coverage

Readers who opened the pages of South Carolina’s Rock Hill Herald were in for a shock. (Photo below.)

Embedded in coverage of the Sandy Hook shooting, which took the lives of 20 children under the age of seven and seven adults, was a large gun ad for a pre-Christmas arms sale.

Editor Paul Osmundson issued an apology for the distasteful A5 placement, saying, “Please be assured that this was neither intentional nor the fault of the advertiser … Advertisements are usually placed days before the newspaper lands on your doorstep … Multiple editors worked on the page and should have noticed the problem. We all made a terrible mistake, and for that I apologise.”

Although the Herald wasn’t the only paper to be criticised for running gun ads this weekend. Jim Romenesko noted that the Allentown Morning Call had headlines about the tragedy on A1 and a large gun ad on B1.

gun ad sandy hook newspaper

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.