News Corp. Has A New Logo Based On Rupert Murdoch’s Signature

News Corp., which split off its news properties from its TV and film divisions, has unveiled a new logo for the news unit, based on owner Rupert Murdoch’s handwriting.

The script is based on the writing of Rupert and his father,” CEO Robert Thomson told employees in a memo.

Here it is:

news corp logo

Here’s the old logo:

News Corp

News Corp also redesigned the logo of the holding company that contains the Twentieth Century Fox studio (the studio retains the “20th” name even though the parent went with “21st.”

21st century fox logo