A new facet in the litany of troubles facing the dead-tree business: Online revenues–the newspaper’s only growing business–stopped growing in the second quarter.
Newspaper digital revenue slipped 2.4% in the second quarter of 2008 to $776.6 million, according to figures from the Newspaper Association of America. It’s the first-ever decline for interactive revenues since NAA started breaking them out in 2004.
Total print sales were down 16% to $8.8 billion, the ninth consecutive quarter of decline. Newsosaur’s Alan Mutter predicts newspaper ad sales will dip below $40 billion in 2008, the lowest volume since 1996. Below, Mutter’s inflation-adjusted chart of newspaper ad revenues:
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