AD OF THE DAY: Newcastle Brown Admits It Uses Photoshop To Make Its Beer Look Good

newcastle brownNewcastle Brown: Before and after.

In a witty new set of TV commercials for Newcastle Brown Ale, the brewer admits it retouches beauty shots of its product for its advertising.

In a montage meant to display the beer’s hand-crafted heritage, a voiceover intones, “Handcrafted by master breweers, and hand Photoshopped by underpaid interns.”

The tagline: “Newcastle: No bollocks.”

The ad agency is Droga5 New York.

See four more spots in the campaign here and here and here and here.

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