In a bid to attract more applicants, police have released a clip they’re calling the “world’s most entertaining police recruitment video”.
Sporting Taika Waititi-esque Kiwi humour, the fast-paced clip showcases the many different facets of police work; from the air, sea and land.
The Armed Offenders Squad, dive and dog squads, Eagle helicopter crews and frontline officers pull the heavy lifting in the video, demonstrating day-to-day police work.
Meanwhile comedic relief is provided by the likes of the police’s own pipe band, a police cat in uniform and Feilding internet sensation William “Waiirua” Cribb.
More than 70 police staff put their hands up to be involved in the two-and-a-half minute clip.
It features top ranking Police Commissioner Mike Bush all the way down to one of the newest recruits, Zion Leaupepe, who opens and closes the video.
“NZ police are striving to increase our overall staff numbers over the next three years to meet our objective of being the safest country, and to deliver on the Government’s signalled staffing increase,” Bush said.
He said the video was targeted at 18- to 24-year-olds, women, Māori, Pacific Islanders, and people from all other ethnicities and backgrounds “to better reflect the communities we serve”.
“We also need recruits who are happy to be based in the Auckland area.”
Police posted the video on their national, recruitment and district social media channels, which have more than one million followers.
The campaign would also run in cinemas, on television and on-demand, and outdoor posters.
“We want to attract people who bring their own skill set, like problem solving and working in a team, and who are fit, or prepared to get fit,” said Karen Jones, deputy chief executive of public affairs.
“There are more than 30 different career paths within NZ police and it was really important to demonstrate the range of options for people who may be considering joining us.
“Most importantly we want people who care about making our communities safe,” Jones said.
Watch the video below.
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