New York execs are paying up to $350 an hour to have their closets organised and dishing out $300 for personal chef services — and it’s no longer just the ultra-wealthy who are doing it

Busy New York executives are willing to spend big bucks for time-saving help. Steve Prezant/Getty Images

For many New Yorkers, time is money. Now, more people than ever are willing to pay for it.

In a recent article for The New York Times, Alix Strauss reported that many businesspeople living in Manhattan are paying hundreds of dollars a week for personal shoppers and chefs in order to save time normally wasted on running errands.

Beth Fisher, a Manhattan marketing executive who employs both a personal chef and stylist, told The Times, “I don’t want to spend my time shopping online or at the stores. I would rather spend time connecting with family, staying fit, or reading.

According to The Times, chefs buy and bring groceries to the client’s home and prepare a week’s meals, labelling containers and organising the refrigerator. Meanwhile, personal stylists cart department store racks directly into New Yorkers’ living rooms, swapping out-of-style pieces for those in vogue.

While The Times reported that these services are becoming more common, some specialties – such as $US900 custom-made shirts – are still reserved for New York’s superrich.

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Personal chef visits such as Eat Well Food by Daniela and Carried-Away Chefs can range from $US300 to $US500 per week, reported The Times. Personal shopping is even more expensive; rates for wardrobe styling company NYCStylist begin at $US350 per hour with a 20-hour minimum.

“At home they’re not fighting with the masses; my clients don’t want to wait to see a size or colour, or interface with a sales person who is going to upsell them,” Laura Solin-Valdina, owner of NYCStylist, told The Times.

These services join a long list of expenses wealthy New Yorkers are willing to splurge on. Business Insider’s Katie Warren previously reported that wealthy New Yorkers are asking more of their kids’ nannies – including providing massages and styling hair – as the demand for personal services grows higher to save time.

Meanwhile, Hillary Hoffower previously reported that some New York parents are dropping $US375 per hour on prep courses for top-rated kindergartens referred to as “Baby Ivies,” along with $US400 per month in member fees for executive social clubs.

Read the whole article at The New York Times »