Martin A. Nisenholtz, senior vice president of digital operations at The New York Times, is at the iPad presentation demonstrating the Times‘ customised application for the tablet device.
“We’re incredibly psyched to pioneer the next generation of digital journalism,” Nisenholtz said on stage.
“We want to create the best of print and best of digital, all rolled up into one,” he added.
The Times‘ demonstration looks a lot like their Times Reader application, but we haven’t been able to spot a single ad on the application–yet. It’s apparently a work in progress. Times presenters did not mention a pay model or price point for the app.
Like the Reader application (watch a demo at the end of this post), users can save stories, view video, flip through sections and zoom in and out of text and photos on the app. New stories are downloaded when the device connects to its 3G or Wi-fi service.
“We think we captured the essence of reading a newspaper,” said Jennifer Brook, an information architect and user experience designer for the Times.
“It’s everything you love about the paper, everything you love about the Web and everything you expect from The Times,” Brook added.
Times Reader, the Adobe-powered application designed for tablets and laptops, costs $3.45 a week. Check out the Times Reader demo below the screen shots of today’s presentation.
Screen shots from Gizmodo:
Martin is happy about it:
When Apple CEO Steve Jobs first began the presentation, he opened Safari on the new iPad. The first news sites he visited: NYTimes.com and Time magazine.
Screenshots from Gizmodo:
Here’s the Times Reader demonstration. The Times’ new iPad app will look very similar to this:
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