Arthur Sulzberger, Janet Robinson, and Martin Nisenholtz of the NYT all took the opportunity of hosting today’s PaidContent conference to talk at length about their paywall plans. Which makes it all the more surprising that their message was so garbled: when they weren’t simply refusing to say anything at all, they were giving three conflicting answers to the same question.
Nisenholtz did say quite clearly that he expected ad revenue to go up rather than down, which implied to me that that paywall was going to be pretty porous. And Sulzberger said that “we are not trying to eliminate ourselves from the digital ecosystem”. But when I asked about specifics, it all got rather messy. It started when I asked whether the NYT’s own blogs would be counted towards the quota, and Nisenholtz replied that “our intention is to keep blogs behind the wall”.
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