Dining is a ritual in New York City.
Consider that many New Yorkers use their kitchens as a dual-storage space and take-out-dining center.
A bare refrigerator is a normal thing; many contain only a few condiments.
We dine out a lot. It’s sacred.
That’s why some of the kings of New York dining — the businessmen with restaurants spanning the country and grossing millions in revenue — are agonizing over a decision that could drastically change that ritual.
We’re talking about tipping, and right now there’s a debate raging within the industry over whether or not to do away with tipping altogether.
Danny Meyer, founder of Union Square Hospitality Group and habit-forming burger joint Shake Shack, has already eliminated tipping — and he’s known for his obsession with service.
Others are not so sure they want to say goodbye just yet.
“America is built on incentives,” said Rich Wolf, a founder at dining and nightlife behemoth TAO Group. “There will always be people who will work hard and break their asses. And there will always be people who do nothing.
“I’m not sure this country is ready for the end of the culture of tipping. For every problem it solves, a new one arises,” Wolf said.
Tipping has become an issue because of New York’s recent decision to raise minimum wages. The wage hike is pretty straightforward when it applies to staff who don’t earn tips. They get paid an hourly wage, and it just went up.
For staff who earn a huge portion of their pay in the form of tips, though, things got more complicated. And to restaurateurs and their customers who may see prices go up, it is more unfair.
There’s a special process used to determine wages for the hospitality industry in the state. It’s called a “hospitality wage order.” When the minimum wage is increased in New York, a commission is formed to explore how the hospitality industry’s wages should rise in comparison.
A board convenes to discuss whether or not wages should be increased, and a commissioner ultimately makes the call.
That’s how the minimum wage for non-tipped workers was hiked from $5 an hour to $7.50.
When the commission was convened, industry groups tried to present a proposal that Andrew Rigie of The New York City Hospitality Alliance called a “progressive” solution.
Any tipped employee who makes $7.50 an hour with tips gets paid $5 as a base. If the tipped employee makes less, they get paid at the $7.50 hourly rate.
But their proposal was denied.
“We were quite unhappy,” Rigie told Business Insider. “The issue is you have more and more money going to employees who aren’t really minimum-wage employees.”
The owners at high-end restaurants say the waitstaff don’t need the wage increase that they’re getting. Some of their waitstaff were making six-figure salaries in the old regime.
“People who work making $7 to $8 an hour without tips, maybe they should get $15 an hour — God bless them,” said John Meadow, CEO and founder of LDV Hospitality.
His restaurant group owns the American Cut steakhouse, nightclub No. 8, and Italian restaurant Scarpetta, among others.
“But my server making $90K a year? I’m proud I created a business that made that happen. Treating fast food the same as fine dining? That’s totally inappropriate.”
Another problem with this wage increase, say restaurateurs, is that it makes inequities between front-of-house and back-of-house employees that already existed even worse. It leaves the back-of-the-house behind.
The people who handle your food in the kitchen can’t legally share in the front-of-house’s tip pool. Restaurants can use their discretion to pay them more, but a 50% increase in wages to waitstaff is going to make it harder to hike wages for the back-of-the-house.
So that’s when people started talking about doing away with tipping altogether.
“Nobody’s talking about the real reason why there’s movement in the tipping world,” Wolf said in a phone interview. “Laws and regulations around labour are just getting harder to comply with. I would challenge the state of New York and the City of New York to start their own restaurant and follow all the rules.”
Restaurateurs have a solution, of course.
“You’ve got to either increase your prices or get out of the business. We’re not doing this for charity,” said Scott Gerber, CEO of Gerber Group. His company operates food and beverage programs in hotels like the Viceroy Central Park on 57th Street and W New York — Union Square.
That’s what Meyer did in his dive into the non-tipping world. He instated a “hospitality included” policy, increased prices, wrote customers a note about it, and eliminated the tip portion on your bill.
That price hike isn’t what’s giving these businessmen something of an existential crisis, though. It’s more about the culture of the business they know, something they think of as definitively American.
“Because of how I was brought up, I want people to work for their tips,” Gerber said.
Proceed with caution
The calls for an even larger minimum-wage increase can be heard all over the country.
On Tuesday, New York Gov. Andrew Cuomo hit the road in his “Drive for $15” initiative, a statewide tour in a blue-and-red bus that’s kicking off in Manhattan.
“All New Yorkers deserve a fair day’s pay for a fair day’s work, and we’re taking this message statewide,” said Gov. Cuomo.
“Together, we’re going to set a national precedent with a $15 minimum wage and ensure that those who work hard will be able to make a decent living and enjoy a better quality of life.”
In the hospitality industry there’s a fear that another minimum-wage hike would initiate another hospitality-wage order, one that could be just as imbalanced as the last.
“This is a challenging operating environment with a trifecta of hospitality head winds in rent increases, the wage tip credit increase and clients’ increased focus on value, creating price compression,” said Altamarea CEO and owner Ahmass Fakahany.
“For Altamarea we are slowing pace and taking a cautious view, focusing on efficiency, quality consistency, and our clients.”
In other words, we’re not moving until we see the whites of their eyes. This is too important a decision to take lightly. A chunk of New York culture is at stake.
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