New York Observer To Be Renamed "24/7 Tennis"

No, but for these two weeks, anyway, the Observer Online has morphed into a home-page for tennis fans.  The Observer‘s “U.S. Open Blog” pumps story after story into our RSS feeds, eliminating the need for obsessive checking of Yahoo! Sports.   An excellent print-paper use of the Internet, and an effective reminder of the Observer brand.  After the jump, a sample post: “What Tennis Players Eat”

“I LOVE the Observer!”

What Hungry Tennis Players Eat
What does 6′ 10, 230-pound Croatian Ivo Karlovic eat after a devastating five-set loss?

Sushi — eight cucumber avocado rolls — and turkey smeared in honey mustard with roasted potatoes and balsamic caramelized onions with butter. Also, three pieces of half-sliced corn on the cob with spicy jalapeño butter. No drink.

10 minutes after he sat down to eat, everything was gone, except for three chewed-up, cornless cobs.

Also spotted in the player’s dining room: tireless first-round winner Jelena Jankovic, eating several cucumber avocado rolls with her fingers.

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