New Vacation Pitch: Cheap!

The current economic climate won’t support robust tourism this summer. So many vacation spots are changing their pitches. Gone are brand-building campaigns like “What Happens In Vegas Stays in Vegas”. In their place are specific calls to action that focus on affordability:

  • Las Vegas: “Do Vegas right now.”
  • Panama City Beach, Fla.: “A summer white sale.”
  • Orlando: “Say yes to Orlando. Say yes to special values.”
  • Connecticut: “Closer Than You Think.”
  • Baltimore: “…worried about high gas prices: You can put your car in a garage and walk everywhere.”
  • Extended Stay Hotels: “Take shelter from the economy.”

Wherever you go, just don’t fly or drive.


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