The Air France execs that had their shirts torn off are part of a funny new ad campaign

Air France executives had their shirts literally ripped off their backs this week, when protesting workers stormed the company’s airfield HQ and burst into a meeting of senior management.

One Dutch company is wasting no time to take advantage of the company’s drama, using it as an opportunity to advertise a tongue-in-cheek discount for customers flying to France.

On Twitter and Facebook New Tailor posted this image. The top text says: “Meeting in France? Take extra shirts!” 

The image is of Air France human resources director Xavier Broseta, who had to be ushered through by security and police, and was forced to vault a security fence.

The firm is offering €15 ($US16.86 or £11.02) off custom shirts for anyone with a boarding pass who’s flying with a French airline on the basis that “you never know how a meeting with the French might turn out.”


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