New Startup Trend: Naming Your Company After 90s Juicebox Drinks

richard lewis boku

During the Web 2.0 bubble, the easiest way to name your startup was to take a simple word and remove all the vowels.

Now all those domains are gone. So let’s try… juice drinks!

Today’s launch: Boku, a mobile payments startup that surely has nothing to do with the adult-focused juice drink repped by Richard Lewis about 20 years ago. (More here at All Things D.)

What’s next? Ecto Cooler? Mondo?

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