We’re still a few months out from the December 15th premiere of “Star Wars: The Last Jedi.” But the hype begins now.
On Friday, September 1, Disney held “Force Friday II,” the official kickoff for the wave of “The Last Jedi” merchandise and marketing that will carry us through the holiday season. The original “Force Friday,” held for 2015’s “The Force Awakens,” was just one day; this second go-around lasted from September 1-3.
First off, Disney is doing some very nifty things with augmented reality — the technology for combining digital imagery with the real world — to bring the “Star Wars” universe to life all over the world.
Second, prepare for a deluge of new “Star Wars” action figures, droids, drones, and other goodies. That includes a $US199 augmented reality headset, developed by Disney and Lenovo, that serves as an amazing example of what Apple thinks could be the next big thing in computing.
But enough talk. You want to hear more about “Star Wars.” Here we go.