Measuring ROI On Facebook Isn't The Point -- Here Are The Metrics That Should Really Matter To Brands

Facebook is about reach and spurring users to share your stuff. It’s not about a direct calculation of ROI or return on investment.Marketers are finally starting to appreciate this, and they’re changing how they evaluate their Facebook performance.

They are beginning to focus on activity metrics that measure what the social media manager is doing; impact indicators that measure results; and competitive indicators that compare numbers attained by other brands vying for attention.

In a new report from Business Insider Intelligence, we introduce a comprehensive package of social media metrics that matter and explain how to analyse these metrics. We also break down how to use Facebook Insights to get a full understanding of performance.

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Here is a selection of metrics marketers should focus on:

In full, the report:

For full access to the report on Social Media ROI sign up for a free trial subscription today.

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