These Are The New Phones From 'China's Steve Jobs'

Xiaomi mi2aXiaomi’s new Mi-2a smartphone.

Xiaomi is an up-and-coming Chinese smartphone maker.

In 2012 the private company saw $2 billion in revenue selling seven million smartphones.

Today at the Beijing International Convention centre Xiaomi CEO Lei Jun unveiled his company’s latest flagship smartphones the Mi-2S and the Mi-2A.

These Android smartphones have the latest technology in terms of processors, cameras, and screen quality.

If they look like iPhones, there’s a reason. Jun tries to emulate Jobs as best he can.

Reuters Melanie Lee writes about Jun:

Jun dresses like the late┬áSteve Jobs, in jeans and a black top. He has created a fervent fan base for Xiaomi’s moderately priced high-end smartphones by mimicking Apple Inc’s marketing tactic of attaching an aura of exclusivity around its products.

We took a look at Xiaomi’s website, which touts the new phones. Here’s your first look.

The Mi-2S is Xiaomi's second generation smartphone. We believe the 2S is a nod to Apple and its iPhone naming process. The 2S comes in two sizes 16GB and 32GB and retails for about $322 and $370 respectively.

Besides coming in a slew of different colours, the Mi-2S is 25 per cent faster than its predecessor and consumes less power. It features a quad-core 1.7GHz processor

The Mi-2S features a 4.3-inch Retina Screen, just like the iPhone except slightly bigger. But the Mi-2S pushes out more pixels per inch than the iPhone and other leading smartphones.

The design is clean and minimal.

The Mi-2S's camera is five lenses total. We can't decipher how many megapixels the rear camera is, but the front camera is 2 megapixels.

One of the main features is the ability to wirelessly beam your smartphones content to a compatible TV. The Mi-2S also has an HDMI-out port.

The Mi-2A is packed with a dual-core 1.7GHz processor and 1GB of memory. Xiaomi says the smartphone is comparable to the XBOX in performance.

Music can be purchased through Xiaomi's iTunes-like store.

The Mi-2A comes in several colours like the 2S.

The Mi-2A features Android 4.1 and also comes with all the normal apps you'd expect from a smartphone like weather, a gallery, and an easy to use phone app.

Overall the Xiaomi has a great look and is poised to disrupt the iPhone in China.

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