Before LeBron James makes his season debut with the Cleveland Cavaliers on Thursday night against the Knicks, Nike released a two-minute-long commercial about his return to northeast Ohio.
The ad, entitled “Together,” is filmed in black and white. It starts with the Cavaliers huddling up before a game. That huddle eventually spreads across the city of Cleveland, where fans start converging in alleyways and intersections.
There’s a growing chant of, “Hard work, together,” as the music builds. It looks great.
Here’s the ad:
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