Instagram launches a new 1-second video looping app 'Boomerang' to take on Vine

On Thursday, Instagram unveiled its third standalone app, “Boomerang.”

A mixture between Vine and Phhhoto, the new app lets you quickly and easily create a 1-second video that loops together 5 burst photos, playing them back and then reversing them for the “Boomerang” effect.

The app automatically saves the 1-second GIFs as a video on your camera roll, and the interface is simple and uncluttered — porting you directly to the camera screen upon opening up the app. When you’ve finished shooting a video with Boomerang, you can then share it directly to Instagram of Facebook, which is the only place your friends will see it as the app doesn’t include its own dedicated news feed.

Here’s an example of what a “Boomerang” looks like.


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