- Facebook is testing a new feature called “Keyword Snooze” that allows users to block posts with certain words from showing up in their News Feeds.
- The option would make it easier for people to avoid spoilers for certain TV shows and movies.
- The option launched this week for users within a test market, and Facebook will expand it if it is successful.
- Users select the option within the drop down menu on a post, which will give them a list of words from the post they can block.
If the devastating ending for “Avengers: Infinity War” was spoiled for you, or if you haven’t caught up on hit TV shows like “Westworld,” Facebook is introducing a feature that will help you avoid those spoilers from showing up in your News Feed.
The feature is called “Keyword Snooze,” and Facebook launched it for users within a test market this week. It allows the user to block certain words from showing up in their News Feed, essentially granting the ability to block spoilers for movies and TV shows.
The “snoozing” is temporary and lasts 30 days, at which point the user can choose to block the words again. Facebook told TechCrunch that it’s not permanent because people may forget they snoozed a word, but if user response indicates they want a longer snooze time, Facebook may implement that.
Facebook also told TechCrunch that it is considering a “preemptive” snooze option that would be in a user’s News Feed preferences, so that people don’t have to find posts to snooze words.
The feature can be found grouped with other options -such as “Hide Post” or “Unfollow” – within the drop-down menu on posts. Hit the drop-down menu on a post with the word (or words) you want to block, and then choose the “snooze keywords in this post” option. That will reveal a list of words you can snooze.
However, the option doesn’t work on ads. So, if you don’t want next week’s “Ant-Man and the Wasp” movie spoiled for you, you still might see ads for it in your feed even if you’ve blocked posts with those keywords.
Facebook will expand the feature if it’s successful, according to EW.