Millennials prefer to get their financial advice
in person more than any other age group.
That’s according to a Salesforce.com report.
Also according to the report, millennials prefer getting advice in person to any other form of communication.
The news is good for big banks, like UBS and Morgan Stanley, which think they can fend off a stampede of startups looking to chip into their prized wealth management and asset management businesses.
Have a look at the graphic from Salesforce’s ‘2015 Wealth Management for Connected Investors’ report, below, which illustrates by age group how each prefers to get advice and make investment decisions:
For a little additional context, here’s the colour-coded chart Salesforce used to illustrate the survey (in case you don’t believe it):