New Avis Logo Looks Just Like Apple’s and Microsoft’s (And Dozens Of Other Sans Serif Brands)

Avis changed its longtime tagline (“We try harder”) to “It’s Your Space” last week, and the car rental chain snuck in a logo change, too, according to Brand New.

If the new logo looks familiar, that’s because it is. Ever since Apple launched the first iPod in 2001, the blank, spare look—and particularly san serif typefaces similar to Helvetica—have become all the rage in corporate America. (In fact, one design site has collected at least 40 corporate logos that all rely on Helvetica.)

Here’s Avis’ new logo. Below, we’ve selected a few other major marketers whose logos could all have come from the same design shop:

Avis’ old and new logos

[credit provider=”Brand New” url=””]


[credit provider=”Microsoft”]


[credit provider=”Crate&Barrel”]


[credit provider=”Apple”]

american apparel

[credit provider=”American Apparel”]


[credit provider=”Method”]


  • Here’s The New Tagline Avis Will Use After 50 Years Of ‘We Try Harder’