It was the latest in a stream of part-challenge-part-stunts Malkoff has become notorious for, including the time he occupied an IKEA store for a week in 2009 and tried to crowd-surf the entire length of Manhattan.
This time around, he holed up in his Queens, N.Y. apartment and managed to squeeze in 252 Netflix movies in just 30 days–for a total of 404.25 hours. Not bad for $7.99.
Malkoff wasn’t on Netflix’s payroll at all, but the company obviously didn’t mind the good press. Not only did they invite Malkoff out to screen the 4-minute documentary he made about the experience but he got to rub elbows with Netflix CEO Reed Hastings himself.
“I totally freaked out when I met Reed Hastings,” Malkoff said in an email to BI. “I had no clue I’d be face-to-face with the man himself.”
That wasn’t all. The company also declared June 11 “Mark Malkoff Day” at its Los Gatos, Calif. headquarters.
See how it all went down:
Business Insider Emails & Alerts
Site highlights each day to your inbox.