In promotion of its new weed-centric show “Disjointed,” Netflix teamed up with a California dispensary over the weekend to release a series of marijuana strains named after ten of its shows, Variety reported.
The varieties of weed, known as strains, were sold exclusively out of a pop-up shop inside a West Hollywood medical marijuana dispensary. Three of the strain names were inspired by the Netflix premiere of “Disjointed,” which coincided with the pop-up shop’s opening on Friday.
Other strains included a “Banana Stand Kush,” named for the show “Arrested Development,” and a “Camp Firewood” strain for “Wet Hot American Summer: Ten Years Later.”
Marijuana comes in two distinct species — sativa and indica — and they’re thought to have different effects on the mind and body. Sativa strains produce a rush of energy that leaves people feeling energised and uplifted, according to strain-review site Leafly. Indica strains, on the other hand, help you wind down into a relaxed, sedated state. However, the characteristics of each are hugely speculative and based on user-reported experiences.
At any rate, the marijuana strains from Netflix aim to produce different effects.
“Each strain was cultivated with the specific shows in mind, designed to complement each title based on their tone,” Netflix said in a release. “For example, sillier shows may be more indica dominant, while dramedies will be more sativa dominant to help the more powerful scenes resonate.”
The company also explained that it would not be profiting off of the dispensary’s sales, as the move was intended solely for promotional purposes.
Watch the trailer for “Disjointed” below:
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