Netflix’s latest move to get its customers to forget DVDs is to rename its DVD service: Starting in a few weeks, it will be called Qwikster, and will also include a video game rental option.
The first move was to separate the two businesses. Now Netflix is changing the name of the old service and giving it a CEO of its own, long-time Netflix exec Andy Rendich. Further down the road, I wouldn’t be surprised if Qwikster breaks off completely from Netflix, is sold off to another company, or merges with another DVD service, like Redbox.
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