- The average Netflix subscriber spends two hours a day on the service, Netflix’s vice president of original content, Cindy Holland, said earlier this week.
- That’s the same amount of time as adults ages 18 to 34 spend watching live and time-shifted TV, according to Nielsen.
- But the average adult 18 and older spends four hours a day watching TV, and those over 65 watch nearly seven hours a day.
Netflix pulled back the curtain a tad this week on its subscribers’ viewing habits.
Netflix’s vice president of original content, Cindy Holland, said the average Netflix user spends two hours a day on the service while speaking at the INTV Conference in Jerusalem on Monday.
How does that compare with the average TV viewer?
Two hours is about how much time US adults ages 18 to 34 spend watching live or time-shifted TV, according to Nielsen’s most recent audience report(for the second quarter of 2018, which was released in December).
But older viewers watch a lot more TV than that.
Adults ages 35 to 49 watch TV for an average of three hours and 41 minutes a day. People between 50 and 64 years old watch for five hours and 38 minutes a day. And those over the age of 65 watch TV for a whopping six hours and 55 minutes a day on average.
All this brings the average amount of TV-watching time for adults 18 and older to four hours and 20 minutes a day.
While Americans 65 and older likely have more free time available to watch TV, young people are also watching plenty of video content through platforms other than traditional TV.
For teens, their top two sources of video are Netflix and YouTube. As cable TV viewing among teens has dropped, Netflix and YouTube account for more than 70% of their time watching video, according to a Piper Jaffray survey from October. Cable represents just 16.4% of their video time.
The chart below breaks down the TV viewing habits:
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