While the solar eclipse drew massive crowds and a bare-eyed President Trump outside to witness the rare event Monday afternoon, Netflix viewership took a significant hit.
According to the streaming service’s U.S. Twitter account, Netflix plays dropped 10 per cent during the eclipse.
“Hey, just wondering why 10% of you chose to watch a giant rock cover a giant ball of gas when I HAVE ALWAYS BEEN THERE FOR YOU,” Netflix tweeted. The account added, “but really, there was a 10% drop in plays during the eclipse today. Well played, Moon.”
In addition to losing viewers to the momentary eclipse, Netflix may also have lost some viewers in the long term to eclipse-induced eye damage.
Google searches for “eyes hurt” reportedly spiked following the eclipse, and numerous notable people — including Trump, Tesla CEO Elon Musk, and New York Giants wide receiver Odell Beckham Jr. — publicly demonstrated the incorrect, retina-burning technique of viewing the eclipse without special glasses.