One chart shows Netflix's dramatic 20 year rise

Twenty years ago this week, Reed Hastings and his cofounder Marc Randolph launched Kibble, the company we know today as Netflix.

It started as an online DVD rental service in 1997, shifted to a subscription model two years later, and in 2007 introduced its streaming service to 7.48 million subscribers.

As we can see in this chart from Statista, that number has grown to almost 104 million global subscribers as of Q2 of 2017.

The company has had an impressive 20 years. It quickly became every cable company’s worst nightmare, and helped spell the end for movie rental stores like Blockbuster. Netflix also managed to rack up a few Emmy nominations, beginning with House of Cards in 2013. Today, Netflix is available in 190 countries and is valued at roughly $US75 billion.

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