- Netflix said that its new Korean-language series “Squid Game” could be its biggest show ever.
- It will “definitely” be its most popular non-English series, co-CEO Ted Sarandos said.
- Demand data from Parrot Analytics affirms how quickly the show has gained in global popularity.
- See more stories on Insider’s business page.
A new Korean-language Netflix series could become the streamer’s biggest series of all time.
Netflix co-CEO Ted Sarandos said during the annual Code Conference on Monday that “Squid Game,” which premiered September 17, will “definitely” be the company’s biggest non-English series of all time. That would put it ahead of its Spanish series “Money Heist,” the fourth season of which is Netflix’s sixth biggest debut ever with 65 million households worldwide watching in the first 28 days of its release.
Sarandos added that there’s “a very good chance it’s going to be our biggest show ever,” referring to “Squid Game.”
“Bridgerton,” the first show from Shonda Rhimes’ Netflix mega-deal, is currently Netflix’s biggest series, with 82 million households having watched it in its first 28 days. Netflix counts a view if an account watches at least two minutes of a show or movie.
Data from Parrot Analytics, which measures audience demand, affirms that the show has quickly gained in global popularity. By September 25, “Squid Game” was the second most in-demand series in the world, slightly behind Netflix’s “Sex Education.”
The trend line for “Squid Game” suggests audiences are still discovering the series and it could still gain in demand, surpassing “Sex Education,” according to Parrot Analytics.
Here’s how Netflix describes “Squid Game”: “Hundreds of cash-strapped players accept a strange invitation to compete in children’s games. Inside, a tempting prize awaits – with deadly high stakes.”
The series has a 100% Rotten Tomatoes critic score (based on just seven reviews) and 87% audience score (based on 540 user ratings).
“The twists, rules, and set-ups of the games are finely calibrated to elicit maximum tension and excitement,” Hidzir Junaini wrote for NME. “But it’s the politicking among the contestants that offers the series’ most riveting moments.”