In an earnings call last week, Netflix (NFLX) CEO Reed Hastings said he would “substantially increase” spending on streaming content this year. So this report has us curious: Netflix is currently asking some of its subscribers if they’d be willing to pay $9.99 a month for HBO shows.
Hacking Netflix got a screen-cap of the poll.
Could Netflix be prepping a deal with HBO? The $9.99/month price tag sounds about right — cable companies typically charge around $12-$13 a month for HBO service. Or could this be preparation for a deal between Netflix and the upcoming Viacom-MGM-Lions Gate ‘Epix’ Network, with Netflix asking its customers about “HBO” because Epix has no brand awareness yet?