Sorry, moochers: Netflix won't let you move profiles into separate accounts

Todd chavez bojack‘BoJack Horseman’Todd Chavez is a permanent moocher in the Netflix original show, ‘BoJack Horseman.’

So you’ve recently ended a long relationship and want to split your Netflix profiles? Or you’re thinking about stepping up and getting your own account after years of mooching?

Bad news: Netflix still won’t let you move your profile to a new account.

“We have discussed that, but no plans at the moment,” said Carlos Gomez-Uribe, Netflix’s Vice President of Innovation. “It’s a good thought though.”

Netflix introduced profiles several years ago to allow personalisation for multiple users on the same subscription. Personalisation makes Netflix a lot better. The thing is, it gets a lot more precise over time, so users might be loathe to start again when moving to a new account.

How long does it take for personalisation to get good on a new account? Depends on the user.

“Different people are going to have different levels of diversity in terms of the content that they watch,” Gomez-Uribe said. “You can imagine that a movie critic that has watched many different types of content and likes many different types of content will be harder to figure out … so we’ll need more inputs from that person than someone who likes two or three different types of content.”

“That said, on average we do see that once we know roughly five-to-ten videos that you like, that you have watched in a good way, our recommendations tend to be pretty good,” he added.

NOW WATCH: The 7 best TV shows on Netflix you’ve probably never heard of

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at

Tagged In

big data netflix sai-us