Netflix has taken the next step on its unrelenting path toward world domination, having officially made its way into more American households than DVR.
The news came in the results of Leichtman Research Group’s annual On-Demand TV survey. They found that 54% of American adults reported having Netflix in their household, while 53% had DVR.
It is the first time in the 15-year history of the survey that Netflix has come out on top of DVR. In 2011, Netflix was in only 28% of American households, while DVR could be found in 44%.
In addition, 23% of adults with Netflix subscriptions reported using the streaming service daily, and 81% reported streaming the service through a TV set.
The news — which comes just a week after the streaming service won its first Academy Award for its short documentary feature “The White Helmets” — is sure to be heralded at Netflix, which spent nearly $US6 billion in 2016 alone on original television and film content.
With cord-cutting on the rise, Netflix is primed to build on its newfound lead in coming years. Not bad for a company that didn’t start offering video on-demand until 2007.